Money Doesn't Grow on Trees, but Coffee Does!

My name is Kevin Miller. I do a variety of things for the Lasaters Corporation. I run our Facebook page; Twitter account; I design posters, promo ads, gift cards, coffee bags, and lots of other things; I receive, pack, and ship online orders; I make coffee at least 2 or 3 times per day for Mat & myself; I'm learning to roast and blend coffee; I also provide (minor) competition for Mat in ping pong; and I do a bunch of other miscellaneous things around the warehouse and offices. Oh, I also blog now. It's been great so far and I really enjoy working for the Lasaters Corporation and with Mat Lasater.


Anyway, let's get to the important stuff: COFFEE...




Coffee is a man's best friend. 

I know they say that about dogs, but I'd disagree - dogs are a lot of work. Coffee is pure reward...at least that's what I used to think before I began working at Lasaters.

I would still agree that coffee is rewarding.

It can also be a lot friendlier than a dog, but that's just my personal opinion.

The part that I've realized I was wrong on is the "pure reward" part - there's lots of work that goes into making coffee ready to drink!

Money doesn't grow on trees, but coffee does. It may not look like what you'd think though. In fact, if you ever took a walk through Guatemala, or some other place where coffee trees grow, you might unknowingly walk right past a coffee tree!


Before I began working for Lasaters Corporation, I had never thought the whole process through. From harvesting the coffee cherries to cleaning, and eventually roasting the green coffee beans at specific temperatures, it takes a lot of work to get those beans just right before grinding them up and delivering a hot cup of coffee to your empty coffee mug (and inevitably a smile to your face). You can see some of the process for yourself on our YouTube channel. Mat Lasater and Zack Gates (up-and-coming Lasaters Franchisee) took a trip recently to Guatemala and filmed some of behind-the-scenes of coffee harvesting. I think you'll enjoy it.


We work hard to bring you a great cup of coffee. We enjoy coffee and we want you to also. Thanks to all of our loyal customers and our fantastic staff! We look forward to what 2010 holds as we open up Clarksville's 4th Lasaters franchise and work with many others from across the nation. Find out more about franchising on our website!


Now get off the computer and grab a hot cup of Lasaters coffee!